Blog
Thoughts on SEO, content strategy, and building organic growth.
GEO vs SEO: Why AI Search Changes Everything
Generative Engine Optimization is reshaping how brands get discovered. Here's what you need to know about optimizing for ChatGPT, Perplexity, and AI Overviews.
Introducing Fluid Posts: Complete SEO, Automated
We built Fluid Posts to help growing businesses achieve organic visibility without the complexity. Here's how we're changing SEO.
One Year of AI Overviews: How Google's Response to ChatGPT Has Reshaped Search
A data-driven look at what has changed in search—SERP real estate, CTR, zero-click behaviour—and what has stayed the same: authority, citations, and foundational SEO.
The ultimate backlink strategy playbook for SEO/GEO (2026)
My no-nonsense, step-by-step playbook for building backlinks for SEO/GEO.
The ultimate keyword research checklist guide for SEO/GEO (2026)
My step-by-step, no-nonsense guide to automated keyword research for SEO/GEO.
SEO Content Writing that Ranks for Humans and AI (2026)
My no-nonsense, step-by-step guide to writing SEO content that ranks in search and gets cited by AI. Covers content structure, backing claims, schema, and internal linking.
The ultimate guide to SEO/GEO Automation (2026)
The landscape of SEO and GEO is changing every day. This ultimate guide to SEO/GEO automation aims to cover everything you need to stay ahead.